Blogging, PR, and Social Media: A Few What Not to Do Tips
Many bloggers will start out on the free Blogger/Blogspot services (it seems to be the AOL of blogging platforms, more people start out there than WordPress) and somewhere down the line decide that it’s time they have their own domain. And then they make a huge mistake.
They delete all their posts.
I presume they do this because they’ve read that Google penalizes for duplicate content. Perhaps they do it because they don’t want people coming to the old blog anymore. But if you have ever submitted to Sugasm, Pleasurists, e[lust], or simply had any post from your old blog linked from anywhere….deleting the posts will cause you to lose traffic. As I run the broken link checker plugin on both of my sites, I’m seeing this happen more and more. Did you know that you can tell the search engines not to crawl/index your site, that you can set this in the dashboard at Blogger and say that you don’t want to appear in search engines? That’s all it takes, and then your content won’t be seen as duplicate. When I left my old Blogspot blog a few years ago I looked high and low for things to do to help transfer people over to the new site. I had found some code that would automatically redirect (unfortunately since the New Blogger change over happened, that code doesn’t work – if I could find something again that worked I’d set it up); I changed my header, my sidebars and my front page post all to say that I’ve moved and here’s the link. So at least if someone would come to a post linked from Sugasm or Fleshbot, they won’t find a dead page and they might click on through to this site. If I really felt like doing a whole lot of work I’d go back to every post that has been linked to from Sugasm and Fleshbot, on the old blog, leave up only an excerpt of the post and put in a big link to the post on the current site. Since I was only at Blogger for like 3 months that wouldn’t be so bad for me.
It’s a dirty business, I know. But didn’t anybody ever teach these guys that sending me a press release or a non-personalized email isn’t going to catch my attention and make me give a shit? And when you send things to the e[lust] account and expect me to publish ANYTHING there, I know goddamn well you didn’t even look at the site. I put up a Contact page and removed the direct links to my email/Twitter/Facebook etc so that hopefully one out of ten assholes trying to reach the “site administrator for a link exchange”1 might read why I don’t want what they’ve got and maybe they won’t email me. Yeah…right. The latest in the circus (and no, I didn’t change a thing, just bolded the wtf bits):
I know you’ve written about (relationships, sex, blah blah) so I thought you might be interested in Bedsider. I’m helping Bedsider, http://www.bedsider.org, a new public service campaign from The Ad Council, connect with bloggers and social media influencers like you. I’m hoping you’ll be able to blog/post/tweet about this women’s health initiative.
Bedsider is all about preventing unplanned pregnancies and helping women find a method of birth control that’s right for them and stick with it. The U.S. has one of the highest rates of unplanned pregnancy in the entire developed world. Nearly one in ten unmarried young women (ages 20-29) has an unplanned pregnancy each year. This means fewer opportunities to complete their education or achieve other life goals, and increased health and social risks for mother and child.
At Bedsider.org women can explore, compare and contrast all available methods of contraception, set up birth control reminders and view videos debunking myths about birth control..Here’s the press release: http://prn.to/uqx9zuAn embeddable widget shows where to get free birth control: http://bedsider.org/widgets/
costAndfunny, new videos http://www.youtube.com/ bedsider
Please let me know if you need any more information, hi-res images, video or if you’d like to conduct an interview. And let me know if you do post about it so the Ad Council can thank you from their social media channels2.
1. Wow. “blah blah”?
2. She fucked up the links and half don’t even work
3. I left off the singlelineoftextthatcontainshernamenumberandPRsiteaddress because it all ran together like that and I don’t want them to get traffic, but the company (if you can call them a company) is helpsgood. Yeah, even the name is bad grammar.
I actually forwarded this monstrosity to Bedsider, saying that if this is the best that their hired PR can do they might want to rethink using them3. I’ve left in the one working link to Bedsider because despite the atrocity that was the PR4, the campaign is actually decent – I would have liked this site about 4 months ago when I was reconsidering my birth control (all because I was terrified of a repeat performance with Mirena IUD, the first insertion was awful and the next 3 weeks were awful. The second was painful during, but fine afterwards). They tell you how to get free birth control, they give you the highlights (or lowpoints) on each method of birth control, where to get emergency contraception, and other good stuff. Of course, some of their “articles” could use some heavy work, like this one on side effects. Brushing off a woman’s consideration of the possible side effects of birth control – hell any person considering any medication is going to have some concern over possible side effects – is just plain bad.
Know Your Audience – Also, try not to offend or piss off your audience
I think a lot of bloggers can agree that lately the level of ridiculous bullshit arriving in our inboxes is at an all-time high.
I don’t accept every advertising request (just like they don’t all accept my pricing) because sometimes the site or item is just so….bad. Like the guy who wanted us to talk about his blowjob book. But first he wanted me to be an affiliate and get a percentage of sales. It was so many levels of vomit-inducing horribleness. I’m not sure he ever truly wanted to pay for advertising, he was just one of those who wanted people to “review” his shit. I’m also not going to accept a banner ad for a penis enlargement site that says this: “Most women want an endowed partner with a big and thick penis, capable of satisfying their most secret desires”. Wow. Way to go. MOST women?
Do I look stupid? Naive? Do I sound like I’m gonna take bullshit? News flash, I’m none of those. I’m also too smart to agree to crap like this:
Hope keeping well. I’m just getting in touch to ask if you’re open to reviewing content from freelance writers at This Could Be Dangerous – if so, I’d love to put together a high-quality article written specifically for the site. I’m 29 and have been working as a professional writer and researcher for five years now, and in that time there isn’t a lot I haven’t already covered (I’ve attached a few samples below for you to check out).
As long as you’re happy with the resulting material, you’d be welcome to publish it as you see fit and the content will be owned by you entirely (in that I won’t send it to anyone else, either before or after publication).
There is absolutely no charge for this and no strings attached; the only thing I would ask in return is that I’m able to include a link to a site of my choosing within the article – nothing shady or unethical, just one of the professional businesses I freelance for.
Do let me know if you’re interested, and if so I can get something written for you over the course of the next few days. Needless to say, the offer is open to any other sites you might own as well as dangerouslilly.com. I appreciate you may not be interested in this kind of mutual back-scratching however, so if I don’t hear from you, no offence taken and I won’t trouble you again.
Oh, it’s goldmine. “Free Professional Writing” and oh goodie, it’ll be owned by me!! “Mutual back-scratching” …..really? Really?? To make matters even more ridiculous, I get emails like this on the e[lust] account, too. Yes because that site is just brimming with “articles”. I’m actually not sure what I find more aggravating about emails like this….that they’re trying to go for the whole “FREE” angle as if I’d actually pay someone to write a post here or that they’re conning me into a free advertising/SEO link and not even willing to pay for it. I get requests/offers for paid articles, too, as in they want to pay me to publish it on my site.
Here’s the thing: Any post by these people will have a link. Or two. More if you accept payment. This is free, permanent advertising. Those links there in my sidebar, under Site Sponsors? Those people pay for those links, and I don’t take contracts longer than a year. You all know how I feel about douchebags like Dave who try to spin the permanent link for a price that would offend anybody. A post is up, presumably, forever. Now would the people who paid you to put up the post check in a year to see if it’s still up? No clue. Will your readers lose respect for you? Most likely. Those sidebar links rarely get clicked on. I know this. They know this. We both also know that a link in a post is pretty damn likely to be clicked by half of the people. So to offer me the equivalent of one month of text link advertising in the side bar for a post containing links is offensive to me.
Another thing I won’t do anymore is review a website. If I talk about a site and if I link to it then I genuinely like it – and I’m going to do so all of my own volition. But to ask me to review your (pay) site in exchange for a few weeks of free membership is…..no. No. I also won’t do a site review post for money, either. As I said above…it’s permanent advertising. This review post that they will offer you a small one-time payment for will likely contain a couple links of their choosing using anchor text of their choosing. And since it is a post and not in the sidebar more readers will be clicking the links. So it’s SEO AND TRAFFIC. And they act like the blogger is being properly compensated. There’s no way that any company will ever pay me a fair rate for a site review post – I mean, just do the math: Let’s assume there’s 2 links in the post. If someone wanted 2 text links in the sidebar for a year the price (very discounted, due to the year and the second link) would be in the neighborhood of $400 and some change. There is no way that any site owner would agree to pay that much for a review. I mean I could be wrong, I’ve never actually quoted anybody who’s asked (maybe I will in the future, just to see). My point is that even if I charged them this discounted advertising rate they’re still making out because presumably the post would remain on my site until my site is gone which will not be happening anytime in the next year. Are their links going to remain on the front page? No. But for rank and SEO purposes, that doesn’t matter. I would also assume that a condition of them paying me to do a site review post is that I not hate their site and write bad things about it – in which case the review would be false. And I don’t do that.
The latest site owner guy to irk sent me three emails, all the same. Twice to the blog email, once to elust. The first two times I responded with my advertising rates and information. No response5. So the third time I responded with “500″. That’s it. Just “500″. It was a test. And to THAT he responded. !! All confused and “I’m not sure what you meant there” and shit. So I replied days later and explained. He then apologizes, says that “they” were sending emails out to “several lists online” of sex related blogs so a few people were receiving multiple emails. A: You’re lazy and B: what lists??? He also said he’d follow up with me at the other email address when he returned from traveling and big surprise, never did.
I know that a lot of bloggers have been getting thoroughly annoyed by the repeated emails from purePassionate (hint: pitching free design services to bloggers who designed their own site, pitching free blog hosting and free setup of a WordPress blog on their servers to bloggers who already own their own domain….is fucking dumb) but I didn’t realize just how bad it was until I did an email search on the term “link exchange” (I was thinking about setting up a Gmail auto-responder to just people who have that in the Subject line, redirecting them to actually read the Contact page) and found that overall I’ve received emails from 5 different people at this company since summer. Exactly what makes companies think that sending an unresponsive person email after email is ever going to result in anything good?
Think before you get a blogger to do a contest for you
Really think about it – especially if you’re not a sex-related company and the blog in question IS a sex blog. A few months ago I won a giftcard to Shari’s Berries from KinkyWorld. They’d met at Blogher (which isn’t about sex blogging, just all kinds of blogging) and a contest and a product review was granted. So Shari’s was more than happy to take on the traffic from a sex site; they were happy to have their product talked about, linked to and etc from a sex site; they were happy to have sex-blogger-profiles on Facebook follow them. But they would NOT allow my sex blogger profile on Facebook to complain on their wall – they removed it because my photo was not “family friendly”. My profile is not public, my photo shows cleavage and an item that most wouldn’t know is a sex toy. Because I complained vocally about my very bad experience (Hint: do not ever order their Tiramisu cake, and trust me that those fancy dipped strawberries are simply not as good as they look – nor do they look anything like the promo photos) that was very bad TWICE, the company has refused to publish my onsite reviews of their products. I think people deserve to know when something is crap. It’s why I don’t hesitate to write a bad sex toy review. But berries.com apparently just hides the really negative reviews! Way to be trustworthy and transparent!
- Update: In the midst of writing this post, a full week or so after making the Contact page, what did I get? Yup. 2 link exchange emails. *headdesk* ↩
- something tells me that even though I’ve technically written about the organization, they won’t be thanking me from any of their social media channels ↩
- Someone did respond, properly horrified and apologetic about the spammy and crappy attempt ↩
- Even though the PR chick tried to contact me yet again to see if I’d write about Bedsider and again STILL has not managed to detect or fix the broken links – she blames her mail client, I blame lack of common sense or ability to do one’s job ↩
- If you’re going to ask me for a response and my rates, at least have the common courtesy to say “no thanks” or something ↩